Manager, UX and Interactive Products | #education | #technology | #techjobs


Job Type: Full time

Job Number: JR-008672

Location: Salt Lake City

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Job Profile Summary:

Manager, UX and Interactive Products defines the direction for the user journey mapping, MarTech stack, user experience research and site
experience testing.  As a product owner and a people leader within the marketing and website teams, this role works represents the
voice of the customer for the prospective student journey. This role seeks to understand the prospective student’s needs, goals and
anxieties then serve provide a journey that supports the prospect to becoming a student.

The primary focus of the Manager, UX and
Interactive Products is to create meaningful, individualized journeys for prospective students. Through regular monitoring and research the
incumbent will lead new initiatives to improve the digital experience of prospective students from initial visit to enrollment. The Manager,
UX and Interactive Products acts as a partner with enrollment, EdTech and other stakeholders. This role manages a team that includes
testing/research and MarTech stack.

Essential Functions and Responsibilities:

  • Review technology that supports
    prospective students to ensure that it is performing in intended ways.

  • Develop and update prospective student journey maps,
    coordinating with enrollment analysts.

  • Identify critical areas for improvement and create solutions using technology

  • Act as EdTech/Marketing liaison in the development and maintenance of marketing products.

  • Oversee
    the management of current MarTech stack to optimize utilization.

  • Guide the selection and implementation of new MarTech

  • Lead team consisting of conversion testing and UX employees

  • Oversee testing operations of the
    marketing department.

  • Develop in-depth understand of prospective students’ experiences so to be able to act as the voice of
    the prospective students in all conversations and decisions.

Knowledge, Skill and Abilities:

  • Versatile: Able to take on multiple projects, in varying domains, while leading through regular change.

  • Enthusiastic: Ambassador for voice of student and innovation to improve their journey.

  • Customer/User Focus:
    Curious about how prospective students think/what they want and how to best serve them.

  • Learner: Passionate about partnering
    with researchers and SME’s to gain empathy for different audiences and produce solutions for the business.

  • Agility: Thrive in
    a fast-moving position that uses light-weight process to create impact.



  • Bachelor’s degree

  • 5 years of experience in managing products and

  • Understanding of MarTech platforms  (Content Management Systems, Forms, A/B Testing Solutions, Databases,
    Analytics, etc.)

  • 5 years of experience in web operations data analysis

  • experience leading teams. May be
    substituted for experience leading cross-functional or cross-departmental large projects


Physical Requirements:

  • Prolonged periods sitting at a desk and working on a
  • Must be able to lift up to 15 pounds at times.

As an equal opportunity employer, WGU recognizes that our
strength lies in our people. We are committed to diversity.

As an equal opportunity employer, WGU recognizes that our strength lies in our people.
We are committed to diversity.


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