4 tips to enhance your brand on social media during COVID-19 | #socialmedia | #education | #technology | #infosec

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In 2018 and 2019 we came to realize the full scope of #privacy lost. As a “social media society,” we took a look at all of the data we share on a daily basis and compared it to how that data was being used by different social media platforms. Thus began the social media backlash effect, where consumers swore in droves they would apply #CancelCulture to social media for good. 

Then the pandemic came, and as a social media society we clung to our channels of choice (and expanded to new ones) to abate the loneliness that social distancing produced — such that average daily use for social media rose seven minutes globally, compared to 2019. 

Here are four tips to help elevate your brand’s social marketing efforts in a COVID-19 world.

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